Gold to the impossible statue
The Impossible Statue campaign has once again gained recognition, this time two gold at the Swedish Content Awards on October 17. The same week the campaign also received a special award at PR Week Awards in London.
The Impossible Statue is a cooperation between Sandvik Manufacturing and Machining Solutions and Sandvik Group. We started with work from some of the world’s most iconic sculptors and used AI and advanced manufacturing software and hardware from Sandvik to create a unique piece of art. The statue is still exhibited at the Technical Museum in Stockholm.
The statue won gold on Thursday night in two categories, Employer branding and Industry & Energy”.
”It is fantastic that the awards for the statue keeps coming in. This is already the most internationally renowned campaign we have ever created and these new awards just underlines it. I think the key to the success for the impossible statue is the creative way of combining the leading technologies and skills from Sandvik with a completely new way of using generative AI. The team behind this has done an amazing job”, says Edvard Bergström.
The same week the statue also received the jury’s special award “Highly Commended” at the PR Week Awards 2024 in the category Best International Campaign.
More recognition for the “Impossible Statue”
- Best global campaign at the EMEA Sabre Awards in London in the category Chemicals and Industrials
- A gold medal in the Employer Branding category at the Swedish PR awards Spinn.
- A 50 Watt award at the Swedish 100-Wattaren gala.
From left to right: Marita Sander (Sandvik), Karan Nair BBDO Nordics), Andreas Köster (BBDO Nordics), and Lucia Boman (BBDO Nordics) at the Swedish Content Awards.
From left to right: Andy Rohr (Current Global), Pauliina Lunde (Sandvik) and Edvard Bergström (Sandvik) at PR Week Awards.