Marketing

Director Marketing Activation

(Flexible location)

Are you ready to shape the future of our industry with us? At Seco, we have an exciting opportunity for a seasoned manager to join our global team as a Director of Marketing Activation. This is a new role in a newly established department, where you will have the unique opportunity to establish effective ways of working and build a high-performing team. If you are ready to lead change and make a significant impact, we welcome you to join us on this exciting journey!

About the Role

As a Director of Marketing Activation, you'll be at the forefront of creating and distributing content across various formats and channels to captivate our target audiences and drive growth. You will build and lead a strong, effective team. Additionally, you will be part of the Brand, Marketing and Communication Management Team and report to the Vice President of Brand, Marketing, and Communication. Location for this role is flexible within Europe, APAC region or Americas.

Key Responsibilities

In this role, you will analyze communication channels to boost engagement and refine strategies. You will lead impactful marketing campaigns, ensuring timely delivery and success. Maintaining high standards for all content and campaigns, you will ensure quality and consistency. You will implement and manage marketing programs that align with our strategic goals and deliver outstanding results. Developing and overseeing channel strategies, you will maximize performance and effectively reach our target audiences. Additionally, you will create and execute a dynamic digital strategy to enhance our online presence and capabilities.

About you

We are looking for someone with a Master's or Bachelor's degree in marketing or a related field and over 10 years of experience in Digital Marketing & Content Strategy. You've successfully developed and executed digital strategies across web, social media, email, and paid media. Your strong background in content creation spans articles, videos, and infographics. You excel in editorial planning and campaign execution, ensuring consistent messaging and audience engagement.

You've designed and launched impactful marketing campaigns that drive brand awareness, lead generation, and conversions. You tailor messaging to different audience segments and customer journeys.

We also believe that you're skilled in analyzing channel performance, audience engagement, and campaign ROI using data-driven insights. You have experience with tools like Google Analytics, CRM platforms, and A/B testing. You refine content and optimize distribution strategies based on data and feedback.

You've improved an organization’s digital maturity, aligning with emerging trends and technologies. You know marketing automation, personalization, and AI-driven content strategies. Your strong leadership skills help to manage content, creative, and digital marketing teams as well as collaborate with internal stakeholders and external partners. Proven managerial experience with a focus on guiding and developing teams is required, as well as exceptional leadership abilities to effectively collaborate with executives and other key stakeholders.

Managing budgets and projects efficiently with effective time management skills are also required. A growth mindset is essential, as you will collaborate with peers to influence the direction of the newly established Brand, Marketing and Communication department. Fluency in written and verbal English is a must.

What We Offer

A dynamic and innovative work environment within a leading organization in the cutting tools industry. A people-centric company making a difference in the machining industry. A global, diverse, and passionate team and opportunities for professional growth and development.

Our Seco culture

Seco employees across the globe share our family spirit, along with a passion for our customers and a personal commitment to ensure success in everything we do. For us, it’s also clear that our diversities form an amazing foundation for achieving great results. Visit our LinkedIn or Facebook to get to know us and our products further.

Application

Send your application no later than March,26 2025. Read more about us and apply at secotools.com (Job ID: R0076267).

As we aim for a fair recruitment process, we utilize assessment tools to safeguard objectivity. When you apply for this job, you will therefore receive an invitation via email to a personality and logic ability test. Feedback comes immediately after the test has been completed and the selection process begins after the application deadline.

Contact Information

For further information about this position please contact a member of our project team Praskovia Sheremeteva, Praskovia.sheremeteva@sandvik.com

At Seco we develop and offer advanced products & solutions that make metal cutting easier. We work together with our customers to identify and implement the best solutions for their needs. The corporate culture empowers employees through shared values: Passion for our customers, Family Spirit, Personal commitment. Seco Tools has a presence in more than 75 countries and employs about 4000 people.

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