Business development

Director Marketing Strategy and Insights

(Flexible location)

Are you ready to shape the future of our industry with us? At Seco , we have an exciting opportunity for a seasoned manager to join our global team as a Director of Marketing Strategy and Insights. This is a new role in a newly established department, where you will have the unique opportunity to establish effective ways of working and build a high-performing team. If you are ready to lead change and make a significant impact, we welcome you to join us on this exciting journey!

About the Role

As a Director Marketing Strategy and Insights, your role is to drive growth through a robust Brand, Marketing and Communication (BMC) strategy, aligned with the Seco strategy and with a focus on market management. This involves developing and executing a brand strategy to enhance market positioning and a comprehensive customer experience strategy. Additionally, you will be part of the Brand, Marketing and Communication Management Team and report to the Vice President of Brand, Marketing, and Communication. Location for this role is flexible within Europe, APAC region or Americas.

Key Responsibilities

As the Marketing Strategy and Insights Director, your responsibilities will include translating business strategy into a detailed BMC strategy, conducting research to understand customer needs, and identifying customer segments. You will set the strategic direction for marketing and communication, define target segments, positioning, objectives, and develop the 4P strategy.

You will drive the customer experience strategy, ensuring seamless and positive interactions at every touchpoint. Additionally, you will develop and maintain a brand strategy, provide leadership to align actions with brand values, and oversee the integration of acquired brands.

Gathering and distributing insights to guide decisions and strategies will be crucial. You will support the entire Seco organization by collecting, preparing, and sharing insights to make informed decisions.

This role is key to shaping and executing marketing and communication efforts across the organization.

About you

We are seeking a candidate with Master or Bachelor degree in business, marketing, communication or related field and over 10 years of experience in marketing and brand management. Someone with demonstrated experience in crafting and executing marketing strategies that align with overarching business goals. For this role you should be proficient in conducting market research and data analysis to drive informed decision-making. Hands-on experience in both strategic marketing planning and its practical implementation is essential, along with a strong background in brand management.

You will need to be adept at working with diverse internal teams to achieve common objectives and skilled in stakeholder management. Proven managerial experience with a focus on guiding and developing teams is required, as well as exceptional leadership abilities to effectively collaborate with executives and other key stakeholders.

A strong understanding of business operations and market dynamics is crucial. You must be fluent in both written and verbal English and demonstrate the ability to manage budgets efficiently. Self-motivation and the capability to lead initiatives independently are also important qualities we are looking for. A growth mindset is essential, as you will collaborate with peers to influence the direction of the newly established Brand, Marketing and Communication department.

What We Offer

A dynamic and innovative work environment within a leading organization in the cutting tools industry.A people-centric company making a difference in the machining industry. A global, diverse, and passionate team and opportunities for professional growth and development.

Our Seco culture

Seco employees across the globe share our family spirit, along with a passion for our customers and a personal commitment to ensure success in everything we do. For us, it’s also clear that our diversities form an amazing foundation for achieving great results. Visit our LinkedIn or Facebook to get to know us and our products further.

Application

Send your application no later than March,26 2025. Read more about us and apply at secotools.com (Job ID: R0076269).

As we aim for a fair recruitment process, we utilize assessment tools to safeguard objectivity. When you apply for this job, you will therefore receive an invitation via email to a personality and logic ability test. Feedback comes immediately after the test has been completed and the selection process begins after the application deadline.

Contact Information

For further information about this position please contact a member of our project team Praskovia Sheremeteva, Praskovia.sheremeteva@sandvik.com

At Seco we develop and offer advanced products & solutions that make metal cutting easier. We work together with our customers to identify and implement the best solutions for their needs. The corporate culture empowers employees through shared values: Passion for our customers, Family Spirit, Personal commitment. Seco Tools has a presence in more than 75 countries and employs about 4000 people.

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